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The Best-Kept Secret in Water Filtration!

When you’re investing in water treatment for your family, there are so many products out there… Where do you even start? Who do you believe? How can you be sure you are getting what you actually need?

Surely there must be a short cut to finding the best solution for your family, right?

There is! It’s HuM Water Care. Read on to learn about the best-kept secret in water filtration.



Think of HuM Water Care like the story of Goldilocks and the three bears. Not too big or expensive, not too small or cheap… HuM is “just right”. HuM Water Care products offer that perfect blend of great quality, ease of installation and use, product support, and service. It’s everything our customers are looking for, right here at Water Store Midland!

HuM Water Care products offer quality you can count on. These are definitely not the most expensive water filtration products; they offer no bells, no whistles, just great performance day after day, year after year. HuM Water Care products will give your family the biggest and best “bang for the buck”.

HuM Water Care is our own private label brand. Although we have access to over 20,000 water filtration products, there are only a select few that are good enough to be chosen by me, Gary the Water Guy to join our HuM Water Care brand. Basing my decisions off over 15 years of experience in the water treatment industry, I only select products that provide great performance, last a long time, and are available at a very reasonable cost to purchase and operate.

Whenever our customers identify the need for water filtration, we look for the best solution and product to fill that need. As you can imagine, having a retail water filtration store since 2003 means that we are in consumers’ homes every day testing water, as well as installing and servicing their water filtration needs.

We know what works and what doesn’t, which brands provide the quality products and customer support our customers love, and which ones don’t. We vet our suppliers and personally test all HuM Water Care products, installing them in our homes and monitoring their performance daily. To be chosen as one of our private label products, the manufacturer must have a proven track record of not only building a high-performance product but also providing amazing after-sales support and service.

HuM Water Care products are easy to install and service. In most cases, they use widely available non-proprietary consumables and, when possible, are Made in North America.

HuM Water Care has an extensive range of support videos. We offer YouTube videos that support HuM Water Care products explaining how they work, how to install and service. Check it out here!

At Water Store Midland, we do offer other high-end and perceived higher quality water filtration brands that come with a high price tag but we don’t add them to our lineup of HuM Water Care products because they are often difficult to use, plus extremely expensive to purchase and operate. In our experience, usually those flashy “bells and whistles” that come with the premium brands always break down first.

And the cheap stuff? Well, some families look for the lowest price point but then find those products are also very difficult to use, often break down, and after a year or two of use, those proprietary replacement filters or UV lamps are nowhere to be found. Quality counts. 

We choose the best for HuM Water Care products. They are “just right” and are what I’ve installed in my own home!

Interested in trying out HuM? We want everyone to understand and enjoy their experience when using HuM products so we offer a 100% money-back guarantee if you’re not satisfied with your investment in HuM Water Care water filtration products for your family. To me, that’s the best choice around.

Let’s find your perfect solution!


Check out more HuM Water Care products here and I’ll see you in the next video!